Days of Giving

Giving Days are short-spurt fundraising events that garner enthusiastic support. Most recently, my fundraising copy encouraged 8,000+ Rutgers donors to give back more than $3.8 million in just 24 hours.

• Rutgers Giving Day Mail Sample 1

• Rutgers Giving Day Mail Sample 2

• Rutgers Giving Day Email Sample 1

• Rutgers Giving Day Email Sample 2

• Rutgers Giving Tuesday Email Sample

Creating Urgency

The calendar or fiscal year-end are great times to establish urgent need and compel donors to act before a deadline.

• EOCY Email Sample

• EOCY Email Sample

• EOFY Mail Sample

Compelling Stories

The best way to inspire support is through storytelling. At RU, that means highlighting the impressive backgrounds of students & programs. These samples showcase how donor support makes their success possible.

• Rutgers–New Brunswick Sample

• Rutgers–Camden Sample

• Rutgers–Newark Sample

• Douglass Residential College Mail

• Douglass Residential College Email

Targeting Generation Z

Effectively communicating with younger generations should be front of mind for NPOs and corporations alike.

• New Graduate Mail Sample

• New Graduate Email Sample 1

• New Graduate Email Sample 2

Tailored Audience

Audience segmentation allows for communication that speaks to demographics, passions, affiliations, and more. Highly tailored communication yields better results.

• Rutgers Climate Institute Sample

• Rutgers Express Newark Sample

• Rutgers Child Health Institute Sample

Volunteering and Engagement

Motivating people to take action and engage with your organization can be difficult. Rooting those communication and marketing efforts in impact and purpose is key.

• Volunteer copy example 1, Volunteer copy example 2, Volunteer copy 3, Volunteer copy example 4, Volunteer copy example 5, Volunteer copy example 6, Volunteer copy example 7

• Engagement email example 1, Engagement email example 2, Engagement email example 3

Unique Campaigns

It’s important to test new and creative campaigns with the intent to inspire support. Here are some of my most recent creative fundraising campaign samples.

• Raise a Ruckus Sample 1, Sample 2, and Sample 3

• “What’s Next?” Campaign Sample 1, and Sample 2

• Scarlet Promise Grants Sample